BeKid.ro: 16x ROI From Personalized Email On Webmecanik
How a kids' products retailer turned a generic newsletter list into a personalized lifecycle program that drives 11% of total site revenue.
The challenge
When SINCOS started working with BeKid, the foundation was in place: a growing customer database and regular newsletter sends. But nothing was personalized. Every subscriber received the same message regardless of what they had browsed, bought, or how long they had been a customer. Engagement was flattening and disengaged contacts were dragging down sender reputation.
What we did
We rebuilt the program around customer personas. Every touchpoint was personalized by customer type: product recommendations, automation flows, and a custom weekly newsletter. Core automations included abandoned cart recovery and behavior-triggered campaigns built on Webmecanik. In parallel, we ran a sunset campaign that cleared out disengaged contacts, which cleaned the database and improved deliverability across the board.
The results
Triggered campaigns now generate 11% of total site revenue. Personalization on Webmecanik delivered a 16x return on investment, and average order value grew 9% since the switch. Cleaner data and better deliverability mean every send works harder.
“I have worked with SINCOS for over 2 years and the results have been remarkable. Together we ran email campaigns that grew monthly profit from 200 RON to 15,000 RON. I recommend SINCOS to any B2B or B2C brand looking to build loyalty and grow revenue.”
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