Trisport.ro: 50%+ Open Rates And 86% Higher Customer Lifetime Value
How a sports equipment retailer used segmentation and cart recovery on Webmecanik to identify its loyal customers and re-engage the ones about to leave.
The challenge
With a thriving eCommerce business and a physical store in Bucharest, Trisport had a visibility problem: it could not tell who its loyal customers were or what they shopped for. Understanding these customers became central to its marketing strategy. At the same time, Trisport wanted to capture the online revenue it was losing to visitors who browsed or carted items but never completed a purchase.
What we did
We built an abandoned cart automation to recover purchase intent in the moment it happens. Using Webmecanik's segmentation builder, we then created a series of campaigns around Trisport's most popular product categories, so every message matched what the customer actually shops for. Predictive sending features on Webmecanik pushed open rates consistently above 40%, with top campaigns exceeding 50%.
The results
Open rates above 50% on top campaigns, a 17% click-through rate, and an 86% increase in customer lifetime value. Trisport now knows who its loyal customers are and has a system that keeps them buying.
“Working with SINCOS delivered real benefits, both in ROI and in growing our customer database. We built campaigns for existing and potential customers together. Communication was always honest and the solutions always effective. Highly recommended.”
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