Klintensiv: +20% Revenue From One Product Recommendation Feature
How a 30,000-customer store lifted revenue 20% by adding personalized product recommendations to its newsletter and rebuilding cart recovery.
The challenge
With over 30,000 customers in its database, Klintensiv needed campaigns that felt personal at scale. The newsletter was the workhorse of the program, but like most newsletters it was a general product and promo update: one message for everyone, minimal personalization. Klintensiv wanted to increase newsletter revenue and stand out from competitors sending the same generic blasts.
What we did
We added a 'best next purchase' product recommendation block to the newsletter, powered by each customer's purchase history and interests. One section, individually personalized for every recipient, built on Dotdigital. We then rebuilt cart recovery with dynamic content: loyal, champion, and recent customer segments each received different incentives, from personalized loyalty coupon codes to value-based discounts for higher carts.
The results
The product recommendation block drove a 20% increase in revenue and lifted newsletter conversion rate by 53.6%. The abandoned cart program now generates 54% of all email revenue, with a 5% click-through rate, a 16% click-to-open rate, and a 2.43% conversion rate. One feature, properly personalized, moved the whole program.
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