Let us show you how to create a digital marketing strategy that will attract more clients.

The Infinity-5 Framework

Digital Marketing Strategy Plans

Digital Marketing Strategy Plan Deliverables

• How do I align my organization around revenue growth?

  It starts with your company’s commitment to revenue growth. Once everyone is behind this approach you need to merge the agendas, objectives, goals and teams that support marketing, sales and customer service.

  Making revenue generation a company-wide initiative gets everyone aligned behind creating a remarkable experience from click to close and through delivery. True revenue growth comes from a never-ending commitment to this type of prospect and customer engagement.

  If you think this is something you do for a few months to “see if it works,” don’t bother starting. This is a marathon, not a sprint. Your organization has to be all-in to see results.

• How do I measure results?

  What would it be worth to you and your company if you had a machine that handed you enough leads each month for you to hit your sales goals? This is what you are working toward.

  But in the meantime, there are a lot of ways to measure results and an unlimited number of metrics. But the best way to measure the success of a revenue generation program is to track revenue, new customers, average revenue per new customer, revenue from new customers, new revenue from current customers, number of sales opportunities, number of sales-qualified leads, number of marketing-qualified leads, number of referrals and the sales cycle in days.

  Don’t expect a hockey stick up and to the right, unless you’re planning on making an investment of €100,000 a month. Most companies see a slow and gradual, steady up and to the right across all the metrics we mentioned. This is what you want. Over time, there is a compounding effect that accelerates the results. Once you get there, your return on investment (ROI) will far outpace any expectations.

• How long will it take to get going and see results?

  It’s impossible for us to answer this question because every business is different. But generally, companies typically start to get results when all the strategy and foundational plan components are live. This can be in 30 days if you choose an Accelerator Engagement or in four to six months if you choose a traditional retainer engagement.

  You need to consider this a never-ending journey. There will always be room for improvement. You should always be setting goals, striving to hit those goals and increasing the goals over time.

• Who in my organization is involved?

  We like to work with a single point of contact, but in most cases, you’ll have people from sales, marketing and customer service involved. It’s always better to have senior management like the CEO, COO, CRO, CMO, etc. involved, too. In the beginning of the engagement, more executive participation is encouraged. This is a strategic initiative, and they should want to be involved. This might be the most strategic initiative the company has tackled in years.

  Eventually, as the program moves into optimization mode, someone in marketing can work closely with us on the day-to-day execution of the program, with the executive team monitoring the program through executive-level dashboards.

• How much time will the engagement take from the key contact on our side?

  Depending on the engagement, Accelerated Engagements require more time over a shorter period. Plan on meeting with us daily for about an hour a day over 30 days. Traditional retainers might require about two to four hours a week for as long as we’re working together.

  You and your people should look forward to working with us. This is time that will pay off in a massive return once the lead and revenue generation machines are completed and running optimally.