E-commerce

Get to know your customers and build strong relationships by syncing Engagement Cloud with your ecommerce website. Our platform integrates with all the leading ecommerce solutions and our open API means connecting with other ecommerce platforms is quick and easy to set up.

With synced-up systems, you can access more data than ever before. Order insights and RFM personas shed light on shoppers’ spending habits and can be used to build simple but targeted audience segments.

Designed with your needs in mind, Engagement Cloud also allows you to import customer insights to ensure you have all the data you need to engage customers. 

Creating profitable customer segments and targeting the right customer, every time with the right message is often the hardest task you’ll face as a marketer. That job is made infinitely easier, with eRFM, combining purchase data with engagement data (meaning opens, clicks and browsing history!). Lean back and let Engagement Cloud do the work for you.

The unique eRFM model trains on your data every single day, and powers the all-new Opportunities Dashboard that helps you uncover revenue opportunities hiding in plain sight. Now you can retarget customer who haven’t engaged in a while, or target highly engaged new customers in just a few clicks.

When you remove the guesswork and use intent data you save time and effort. But more importantly, you drive more conversions unlike ever before, striking while the iron is hot, with super engaging and targeted messages.

With your shop’s data syncing with Engagement Cloud it’s easier than ever to create perfectly personalized experiences for all your customers. Use dynamic content to turn one email into tailored communications based on location, gender, or age.

External dynamic content helps drive conversions by adding relevancy and urgency to your email marketing.

And, the AI-powered product recommendations use data from your ecommerce website to showcase up to eight relevant items from your catalog to each individual contact. In Engagement Cloud we sort the recommendations library by customer journey stages – making it easier for you to choose the right products for your customers, whether that’s repeat shoppers, post-purchase, or more.

Save time and maximize revenue by automating key touchpoints in shoppers’ journey with your brand.

From welcome programs, abandoned browse and abandoned cart, to re-engagement, post-purchase, and loyalty plans our automation tools allow you to optimize the customer’s experience to increase optimization.

In the fast-paced world of ecommerce marketing, sales mean growth and growth means success. Using Engagement Cloud, you can keep a close eye on your goals. The intelligent ecommerce dashboards show you total revenue, average order value (AOV), customer lifetime value (CLV), the number of one-off customers you have, and how many shoppers are repeat buyers.

To create customer experiences that drive results, you need the right data. Most marketing strategies hinge on the data you have. That’s where our digital consultants come in to help you with reports and insights.

Even working in different currencies, our reports convert to your currency of choice. Reports can be filtered by segments or address books, so you can discover how well specific audience groups are performing. And, movement within dynamic RFM personas segments can be tracked to give you added insight into the spending habits of your customers.

Create truly unified experiences for your customers. Engagement Cloud’s omnichannel automation tools make it easy for you to connect with customers, no matter the channel. Go mobile with SMS marketing tools that’ll help you reach customers instantly in over 150 countries. Re-engage lost contacts with personalized retargeting using Facebook ads and Google ads.

Empower customer service and sales teams with intelligent live chat functionality and improve cross-team collaboration. You can even send personalized order updates and back-in-stock alerts through automated push notifications. All from Engagement Cloud.