Audit & Strategy
A full diagnostic of your current email and lifecycle setup — deliverability, flow coverage, segmentation, and where revenue is leaking — with a prioritized roadmap.
Before we build anything, we look at what's already there. Most stores lose revenue not from a lack of tools, but from gaps: missing flows, poor segmentation, deliverability issues nobody is watching. The audit finds those gaps and ranks them by impact.
What's included
Deliverability Health
- Sender reputation review
- Authentication check (SPF, DKIM, DMARC)
- Inbox placement testing
Flow & Campaign Coverage
- Gap analysis against the full flow library
- Campaign cadence and content review
- Competitor benchmark where relevant
Segmentation & Database Quality
- List hygiene review
- Segment quality and coverage
- GDPR compliance check
Frequently Asked Questions
How long does an audit take?
Typically 1 to 2 weeks from access to delivery, depending on the size and complexity of your setup.
What do we get at the end?
A prioritized roadmap: what to fix first, what it's likely worth, and what it takes to implement.
Can we execute the roadmap ourselves?
Yes. That's the Advise engagement. We can also collaborate with your team or execute it fully as Done-for-you.
How do we know if we need an audit?
If email drives under 20% of revenue, if you have missing flows, or if you don't know why sends land in spam, an audit clarifies where money is leaking. It shows the concrete gaps and ranks them by what each fix is likely worth.
How much does an audit cost?
It depends on list size and setup complexity, so we scope it before starting. We work in three engagement models, advise, collaborate, or done-for-you, and the audit can be a standalone project or the first step of a wider engagement. You get a clear estimate after an initial call.
See What Your Email Channel Could Be Worth.
Tell us about your store and we will show you which flows you are missing and what they are costing you each month.
Free. No commitment. Real recommendations.