Deliverability & Technical
The infrastructure work that decides whether your emails reach the inbox at all — authentication, sender reputation, and platform migrations done right.
The best campaign in the world doesn't matter if it lands in spam. This is the technical layer underneath everything else: getting your sending infrastructure right, and keeping it right as you scale.
What's included
Authentication & Reputation
- SPF, DKIM, DMARC setup
- Sender reputation monitoring
- Blocklist and spam trap monitoring
ESP Evaluation & Migration
- Platform comparison against your needs
- Migration planning
- Execution without list or deliverability damage
Integration & Transactional
- CRM and eCommerce platform integration
- Transactional email setup
- Data sync and troubleshooting
Frequently Asked Questions
We want to switch platforms. Is that risky?
It carries risk if done wrong, mainly to deliverability and historical data. We plan migrations specifically to avoid both.
Can you fix deliverability issues we already have?
In most cases, yes. We start with a technical audit to find the cause before recommending a fix.
Do you handle transactional emails too?
Yes, order confirmations, shipping updates, and other system-triggered emails, integrated with your store's platform.
What are SPF, DKIM, and DMARC, and why do they matter?
They're three authentication methods that prove to inbox providers your emails are legitimate. SPF authorizes which servers can send for your domain, DKIM cryptographically signs messages, and DMARC tells providers what to do with mail that fails. Without them, emails often land in spam or get rejected.
Why do my emails land in spam?
Usually a combination: missing or misconfigured authentication, a list full of inactive contacts, weak sender reputation, or content that trips filters. We start with a technical audit to find the real cause, then fix it, instead of guessing.
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