Automation Flows
Welcome series, cart abandonment, win-back, and post-purchase flows — built once, running and converting continuously.
Automation is where email marketing compounds. A flow built correctly once keeps converting for as long as it runs, without extra work each month. We design, build, and refine the flows that match how your customers actually move through your store.
What's included
Acquisition & Onboarding
- Welcome series
- Signup incentive flows
- Browse abandonment
Retention & Recovery
- Cart abandonment
- Win-back and re-engagement
- Replenishment reminders
Post-Purchase & Growth
- Order confirmation
- Post-purchase and review requests
- Product recommender
- Referral and loyalty
Frequently Asked Questions
Which flows should we build first?
The audit prioritizes by revenue impact. For most stores that's welcome series and cart abandonment first, since they typically carry the highest return.
Do flows extend to SMS?
Where the platform supports it, yes. Omnisend and Dotdigital in particular handle combined email and SMS flows.
How long does a flow take to build?
A single flow is typically live within 1 to 2 weeks, depending on complexity and how much creative work it needs.
Which automation flows are essential for an online store?
None are legally required, but four usually carry the most: welcome, cart abandonment, browse abandonment, and post-purchase. Together they cover the moments when buying intent is highest. The audit sets the order based on the revenue impact for your store.
How much revenue can automation flows drive?
It varies by store, but well-built flows can generate a meaningful share of revenue with no extra sends each month. At BeKid.ro, automated triggered campaigns drive 11% of total site revenue. Results depend on traffic, list size, and flow coverage.
See What Your Email Channel Could Be Worth.
Tell us about your store and we will show you which flows you are missing and what they are costing you each month.
Free. No commitment. Real recommendations.