Email Campaigns
Newsletters, promotions, seasonal sends, and product launches — planned, designed, written, and sent to convert, not just to fill a calendar.
Campaigns are the visible layer of your email program, and the one customers see most often. We handle the full cycle: what to send, when to send it, how it's written and designed, and what it needs to hit inbox and convert.
What's included
Strategy & Planning
- Campaign calendar and cadence
- Offer and promotion strategy
- Segmentation plan per send
- Send-time optimization
Design & Copy
- On-brand, mobile-first templates
- Subject line and copy testing
- Dynamic content blocks
- Accessibility and rendering QA across inboxes
Execution & Reporting
- Build, QA, and deployment
- A/B testing
- Performance reporting tied to revenue, not just opens
Frequently Asked Questions
How many campaigns do you send per month?
It depends on your list size, sector, and calendar. We agree on cadence during the audit, typically 4 to 8 sends per month for active eCommerce lists.
Do you write the copy too?
Yes. We can write from scratch using your brand voice, or work from copy you already have.
Can you work inside our existing platform?
Yes. We're certified on Omnisend, Newsman, and Webmecanik, partnered on Dotdigital, and can evaluate a migration if your current platform isn't serving you.
What share of an online store's revenue should come from email?
For a mature program, 20 to 30% of revenue, campaigns and automation flows combined. Campaigns carry the visible part, from regular sends, while flows work in the background. Most stores start at a fraction and grow as cadence and segmentation settle in.
How do you measure a campaign's success?
We look at revenue attributed to each send, not just the open rate. We report revenue generated, orders, and average order value, plus the unsubscribe rate as a list-health signal. Open and click rates stay useful as diagnostics, not as the end goal.
See What Your Email Channel Could Be Worth.
Tell us about your store and we will show you which flows you are missing and what they are costing you each month.
Free. No commitment. Real recommendations.